As I’ve mentioned before, I’ve been doing some work for New Street Records. Last week my position as Head of Graphic Design was confirmed for next year, which is great because it means I can spend more time messing around with fonts and crayons and calling it work.
I was lucky enough to collaborate with the brilliant Versatyl & Pilgrim on the artwork for their new single, Lessons/Underground Sound, which is out today! You can find it on iTunes, Amazon Music, Google Play, Spotify, Tidal, Deezer and Beats Music, so there’s no excuse not to give it a listen; I’ll even embed the video for Underground Sound right here:
I had great fun working with the guys on this, and they were full of ideas. They have strong roots in Birmingham, but rap about global issues, and wanted something to reflect this.
The final design took the form of a mixed media digital collage. The skyline in the top left incorporates some of Birmingham’s most distinctive buildings, including the Bullring, the BT Tower, the Custard Factory, and of course Old Joe. Surrounding the globe are social justice hashtags selected by the guys themselves, reflecting recent worldwide campaigns for change. The logo text is modified from a piece of street art produced for V&P by GraffitiArtist.com. We created two versions – one for each track.
All elements of the design (apart from the text in the bottom left corner) were hand drawn to “keep things organic”, in the words of Pilgrim. I had so much fun working on this – and the tracks themselves are great! If you want to hear more from V&P, you can find some of their previous releases here, including their Wax N Facts mixtape from last year. They’re one to watch!
In an effort to keep up with whats going on at the University of Birmingham while I’m on my industry year, I’ve got involved in a really cool project thanks to their Circles of Influence campaign. I’m really excited to be the head of In-House Graphic Design for New Street Records, a brand new student-run record label in Birmingham. We will be seeking out a range of student artists, and help give them the springboard that they need.
Keep an eye out for more news hear soon about our first signings, but in the meantime, here’s the poster for the launch night THIS THURSDAY:
If you’re in Birmingham, I highly recommend you head along – it’s set to be a great night. In the meantime, you can find out more about New Street Records on our Facebook, Twitter and Instagram pages.